Creative Innovations in Pharmaceutical Packaging

• Author Details:   
• Sunisha Kulkarni
• Anisha Agrawal
• Shyam Bihari Sharma
• Suman Jain

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Packaging in Pharma Industry is an extensive, comprehensive and multi-faceted task. From containment and protection to convenience, identification and delivery, packaging’s role in the market cannot be underestimated. It is a means of protecting and preserving items contained within, as well as communicating marketing and regulatory information to consumers. Earlier the requirements of these packaging focused exclusively on preserving the quality of enclosed product, whereas today the packaging occupies a significant portion of the overall food and drugs markets. These are extended to cover criteria such as stability and shelf life; convenience and compliance of product use; prevention of product tampering and counterfeiting; ensuring product safety; and brand identity. These products should be designed in such a way that it gives a soothing impact to the users; also the medicine itself has healing effect, so its packaging should complement its features as well. While there is a drive for customisation within packaging industries, there have been concerns that innovation is being hindered by factors such as budgets and regulation. As the packaging industry continues to develop increasingly sophisticated concepts, industries are starting to embrace innovations in this field to improve patient adherence to drug regimens.

Keywords: Packaging, convenience, tampering, counterfeiting, drug regimens, etc.